ANZ at Fitbit
2:00 PM The Rise of Wearable Technology Delivering Value and Convenience to Consumers – How Fitbit is Leading the Way on Wrist Based Payments
Wearables are expected to count for up to 20% of all proximity payments by 2020 and over 20 billion devices will be connected to the internet, opening up opportunities for payments. Launched in 2017, and now available across the big four and larger regional banks, Fitbit Pay offers convenient and secure payment solutions on the wrist. Consumers are looking for ways to pay for products more efficiently, with seamless process and convenience fast becoming a customer expectation.
In this session…
· Fitbit Pay offering – a safe and secure payment solution for consumers
· The capabilities of wearables to make instant payments and give consumers freedom and convenience
· The growth and trajectory of the smartwatch category and what this means for contactless payments with wearables
· How Fitbit is using wearable payments to drive additional engagement with consumers