2:30 PM Evaluating Demographic Disruption and the Impact on Digital Services to Drive Digital Transformation
Millennials are major users of mobiles with 7 out of 8 millennials owning a smartphone and they are using it for payment solutions. They are a large spending population and will account for 54% of the Australian population between now and 2030. This is a market that seeks instant, personalised and seamless customer experiences and businesses are taking note. The boom in contactless payment and digital wallets suggest that Australia is due for growth in digital payments as it has grown 14.2% in 2017.
In this session…
- Analysing demonstrative key trends and identifying the factors affecting millennials, so that you can grow your business
- Discussing their motives and drivers to understand future developments
- Gain insight into their integration of social media, payments and mobile phone use