Leveraging the App Economy For Growth
While more than 90 billion apps were downloaded in 2016, more than 75% of apps are opened just once. With the emergence of the app economy, businesses need to think beyond simply having an app, but instead need to think about driving greater engagement across their channels. The expectation is growing that experiences are seamless across various contexts, both digital and actual, and the right use of apps can make this a reality.
In this presentation from Payments Innovation 2017, Peter Santiago, Director In-store and Engineering at PayPal, explores:
- Harnessing technologies - technologies, such as bots, can drive change by providing a fluid experience that mirrors human interaction
- How are we seeing the lines blur between bricks and mortar, social, online, and in-app? Increasingly customers expect their digital and actual worlds to coincide rather than disconnect. How can companies make this happen?
- “Closing the loop” – an end to end digital experience. If consumers start within one app, but then are pushed across to various platforms to finish a transaction we’re pushing them away rather than winning them back
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